When we think of TV, we most often think of the shows and movies we watch. And when we think about TV Channels, we generally consider them to be the biggest spenders on TV production – after all, they have to pay for television shows to get produced or else produce TV shows themselves. But it’s actually advertisers that spend the most on production – not TV channels. That’s why television commercial production is the largest employer of television producers. Not only do ads outnumber TV shows and take about 10 times longer to make on a production time to screen time basis, but consider that for every ad on TV about 2 more have been made but not used by the advertising company. This means that corporate ad production for television is incredibly competitive and that it makes sense to get only the best name in production to make your company’s ad.